Pirelli – IPO
Pirelli returns to the stock market: this was the brief given to Havas Events Milan that led to the development of an events and communication project addressed to the specific yet complex target of the international financial community and potential prospects (merchant banks, analysts, investors, institutions, specialized press, top clients).
The on-target project led up to the grand finale on 4 October 2017, the day that Pirelli was listed on the Italian stock exchange in Palazzo Mezzanotte in Milan.
Havas Events Milan handled the creativity and visuals for this project, grooming and supporting Pirelli in the transformation and management of company content and data for target-specific communication, also handling all planning and production for the various live communication events.

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