Jeep – Worldwide Dealer Meeting
A major challenge: for the first time to bring a dealer convention to an unconventional location, a soccer stadium.
In less than 4 days an awesome 18 meters high and 25 meters wide structure it has built directly over the Juventus F.C. Stadium grandstand. A theatrical dark room in the grandstand, so visitors feel as if they are inside a theatre and not as if they are over the Juventus Stadium grandstand.
After a high-quality presentation of the new Jeep model, at the peak of the event, the LED set design rises up as a curtain, revealing the true location to the visitors: the pitch with the complete Jeep range at mid-field.