MSC Crociere – MSC Seaview Christening
MSC celebrates the christening of its new ship Seaview with a monumental event in the city of Genoa.
The scenery and video content were inspired by the characteristics of the Seaview, which regales passengers with the most open and direct contact with the sea ever experienced on a cruise ship. The ambitious stagecraft project comprised a broad, uncluttered platform providing full visibility of the ship and a scenic façade consisting of a LED screen 40 metres wide and 4 metres high to present content.
Havas Events brought its signature television approach to this event, integrating live action with video content to create a dynamic and engaging show.
The main creative content was the concept, scenography, shooting and editing of an ad hoc 8K video for the event during the four-day cruise from Monfalcone to Genoa.
Havas and Duccio Forzano produced a storyline starring Michelle Hunziker, event emcee: the video follows two bodyguards and their amusing gags as they search for Michelle and ends with a coup de théâtre with her live entry on stage.